Easy Update
One of the dope projects I’ve been working on lately has been the rebranding of Toronto indie record label, Easy Tiger Records. One of my first blog posts was about one of their bands, Wildlife. The company has had a great year so they felt it was time to re-brand/update their company image to reflect what a dynamite label they are. This was their original logo which ultimately they decided they wanted to update rather than start fresh.
They wanted a more hand drawn feel, to balance out the overall design, as well as pay some respect to the year they were established, and the great city they live in.
This is how it turned out. It was hand drawn with a white space added to the upper to lighten the weight of it. An established date was added in the middle to break up some of the negative space. The lower half really shows the hand drawn feel with the script looking less like it was done with a computer, and the filigree was made more organic with line weights that matched other areas of the design. Finally Toronto was slid in at the bottom inspired by old bank notes.
Along with the main logo, there’s some more logo work and imagery we’ve been working on. I’ll post again soon about this project when everything is finalized, and is rolled out on their new site.
Lates
Tiger Art
A few weeks ago I was asked by my man Travis from Easy Tiger Records, how would I feel about contributing some photo prints for an Easy Tiger Art Show at Steam Whistle Brewery. I had never considered showcasing my photos before. They were something I did in my spare time between paintings for fun, or for making…well…paintings. I said sure, and I’ve spent the last little while getting things ready for the show. I must give some credit to Julie Tamaki for giving me a lot of advice about my first photography showing. She helped me select my pieces and had a lot of tips about framing and sizing. So thanks Julie.
If you have never been to the Steam Whistle Brewery, it is a fantastic venue to have an art show.
A few years ago I was in a group show there that was beyond my expectations. I sold some art, and everyone had a great time. So if you want to have a great time checking out some rad art and listening to some great music hit up the Easy Tiger Records Presents: Art show tomorrow night Wed August 3, 2011 from 8pm till midnight. Here’s the deal though – I had already committed to being away for family vacation as well as working out of town on pieces for the Queen West Art Crawl when Travis asked me to join this crew so I won’t be able to make it. However I know that Travis is putting on a wicked opening night so I still encourage you to go and sorry for my absence.
The artists featured will be:
Ben Sellick
Dean Povinsky
Brad Leitch
Mikaal Naik
Kyle Micheal Murray
With musical accompaniment from DJ John Honeyford
Free Admission.
bradleitch 