From far away as Jupiters sulphur mines

Posts tagged “branding

Designing Up A Storm

I just gotta say, thanks so much for all the support with my forest paintings. Almost everyone that bought the pieces sent me photos of them hung in their living room, dining room, office, etc. Means a lot.

I’ve been designing up a storm these last few months which has put my fine art and sketching on the backburner.  I’m falling into a nice rhythm so I should be getting back to it soon.  I’ve been doing lots of logo work, banners, social media badges and icons, and food photography.

Here’s just some of the stuff I’ve been doing for Wildly Fit. I guess it’s my duty to tell you to check out some of the health and fitness services Morgan offers (the free Start Wild group is happening next week).

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E-Books

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Site Badges/Instagram Advertising

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Food Photos with Type

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BroccoliSoup

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I started teaching in January.  Typography 1 in the Graphic Design program at Toronto Film School.  So far, I’m having a blast.  It’s pretty cool to make these assignments and then the students come back with great work that exceeds expectations.  They’re certainly pushing and inspiring me.IMG_0405Later

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New Portfolio Site

It’s been a few weeks since my last post.  I went away to my cottage at the end of July and since I’ve been back I have powered out a new site to showcase my graphic design, photo retouching, and illustrative work.

behance

I used behance.  It’s pretty good, and it’s free.  It was a bit of a learning curve to figure out dimensions of files and other formatting issues, but after two solid weeks it’s complete.  This new site wont replace bradleitch.com, it will allow me to use that site simply for my fine art.  Please check it out and let me know what you think.

https://www.behance.net/LEITCH


Easy Update

One of the dope projects I’ve been working on lately has been the rebranding of Toronto indie record label, Easy Tiger Records. One of my first blog posts was about one of their bands, Wildlife.  The company has had a great year so they felt it was time to re-brand/update their company image to reflect what a dynamite label they are.  This was their original logo which ultimately they decided they wanted to update rather than start fresh.

They wanted a more hand drawn feel, to balance out the overall design, as well as pay some respect to the  year they were established, and the great city they live in.

This is how it turned out.  It was hand drawn with a white space added to the upper to lighten the weight of it.  An established date was added in the middle to break up some of the negative space.  The lower half really shows the hand drawn feel with the script looking less like it was done with a computer, and the filigree was made more organic with line weights that matched other areas of the design.  Finally Toronto was slid in at the bottom inspired by old bank notes.

Along with the main logo, there’s some more logo work and imagery we’ve been working on.  I’ll post again soon about this project when everything is finalized, and is rolled out on their new site.

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